The ocean cleanup

The brief

How do we tackle the impact of single-use face masks on our oceans?

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The big idea

Turn every disposable face mask into an advertising campaign.

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The execution

Dave Trott espoused the memorable simplicity of public health campaigns. 

“If you want people to take action and change behaviour - you need to get to the point. Make it simple, make it memorable.”

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FACE TO WASTE. Simple. Memorable

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Think about each time you put a mask on. You unfold the mask ready for it to fit comfortably, and take a quick glance at the inside before it goes on your face. Taking this subconscious act and bringing it to the conscious mind, we will print a message that clearly reads “DISPOSE ME PROPERLY” on the bottom fold. Not only will this help to remind the user, it will also act as a reminder to anyone who spots a mask on the floor… a little guilt tripping never did no harm!