My Role
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Developed the creative concept and pitched back to the agency
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Ensured all content remained entertaining, educational, and aligned with the Smart Renter narrative
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Worked closely with illustrators and designers to ideate the look and feel of digital content
Results
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Delivered a fully integrated campaign across digital channels
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Took a relatively dry topic and turned into something engaging and interactive
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Empowered the audience to make informed decisions about energy usage and renter rights
Smart Renter
Empowering London’s renters to live smarter, save money, and protect the planet
The Challenge
Many London renters don’t realise they have a choice over installing a smart meter. Our aim was to inform and empower private renters about their rights, help them take control of energy usage, and highlight the environmental and financial benefits - all while keeping content relatable, engaging, and entertaining.
The Insight
Renters often feel powerless in their own homes - from leaky faucets to rising bills, it’s hard to know what’s fair or even possible.
Our audience is environmentally conscious, digitally savvy, and 142% more likely than average to rent - making them perfect candidates for a campaign that empowers them with knowledge and practical steps to lead a smarter life.
The Idea
We turned “smarter living” into a fun, interactive experience.
At the heart of the campaign was a digital interactive house, where users could click through each room to uncover tips, hacks, and unexpected ways to make the most of renter life. From myth-busting guides to step-by-step instructions for getting a smart meter, we combined education with entertainment.
Articles covered everything from energy-efficient meals to flatmate hacks, money-saving tips, and eco-friendly behaviours - all delivered with a playful, relatable tone. By making the learning interactive and fun, we helped renters take control of their homes, their bills, and their environmental impact - without feeling lectured.
