NATIONAL CITIZEN SERVICE

The brief

The National Citizen Service have one main challenge; How can we convince young adults that NCS is the best way to spend their first 4 weeks of freedom during their summer holiday?

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The insight

Teenagers hate adults and want control over their own lives. 

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The execution

We plan to utilise the NCS alumni to encourage their peers to join the NCS programme and create a revolution using youth news platforms where teens have the chance to have their say through things like chatting with politicians. We want to give them the platform and the time to debate and raise the issues they feel passionate about. 

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The campaign would run across Cinema, OOH, Digital and Social.