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LG
A winning One Minute Brief entry to advertise dehumidifiers.​
The brief
One Minute Briefs - advertise dehumidifiers.
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The big idea
"Life's Good" becomes "Looking Good"
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The execution
Running always-on activity in print supps over the summer months and clever targeting across OOH and digital. We will serve ads to users during days of high humidity to be weather relevant. We will use programmatic OOH across TFL (we all know how sweaty that Northern Line can be) and programmatic location targeting for those in high humidity areas across the UK, encouraging people to purchase LG's product.
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