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Get Out & Get Home

Helping Londoners enjoy the night - without worrying about the journey home​​

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The Challenge

Free Now wanted to drive awareness and engagement across its range of transport options - from black cabs to private rides and eScooters - while encouraging Londoners to choose it as their go-to way to get around the city.
We needed to cut through a crowded market and position Free Now as more than a convenience - as an essential part of a seamless night out.’

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The Insight

We all know the feeling: your favourite artist is playing in West London, the night ends late, and you live all the way in East. You’ll go, of course - but the thought of navigating packed night tubes lingers in the back of your mind. Time Out tells Londoners where to go, and Free Now gets them there and back again. Together, they create the ultimate night-out solution - removing friction so people can enjoy the moment.

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The Idea

We brought the insight to life with a playful, practical twist: For the first time, Free Now partnered with Time Out’s Hotboozapalooza - the city’s ultimate winter cocktail festival - to reward attendees with a free ride home.

By seamlessly integrating Free Now into the event, the campaign became more than sponsorship - it became a live, tangible solution for anyone worried about getting home. Guests could enjoy every tipple, every performance, and every laugh, knowing Free Now had their journey home covered.