TfL Cable Cars
Experiential | Digital Content | Social Content | Media First
Cable Car-aoke!
Taking festive fun to new heights with TfL Cable Cars​​
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The Challenge
Outside of school holidays, TfL’s Cable Cars see a drop in ticket sales -especially among adults. The client wanted to shift perception from a family-friendly attraction to a must-do experience for young Londoners looking for something fun and different to do during the Christmas season.
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The Insight
Londoners love discovering quirky, one-of-a-kind experiences - especially during the festive season. Combining that insight with the city’s obsession with karaoke gave us the perfect recipe to reimagine the Cable Cars as a high-altitude, feel-good night out.
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The Idea
We turned London’s skyline into a stage. For the very first time, the IFS TfL Cable Cars are hosting a series of festive karaoke nights with Time Out - transforming an iconic city landmark into a sky-high party unlike anything TfL has ever done before.
This one-of-a-kind experience invites Londoners to sing their hearts out as they glide above the Thames, surrounded by the sparkle of the city below. It’s unexpected, joy-filled, and made for people who live for those “only in London” moments.
My Role
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Originated the creative idea and pitched it to multiple external stakeholders
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Led site visits and aided on the full run of show for event nights
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Liaised with third-party event partners to deliver a seamless operation
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Worked with writers and designers to shape campaign content and the look and feel of the Cable Car wraps
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Collaborated closely with the client to ensure alignment, satisfaction, and strong delivery across all touchpoints
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Results
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Campaign currently live - early buzz and strong interest across ticketing and social channels
