BURGER KING

The King of Real - D&AD New Blood Awards Entry

The brief

Use copy with fresh language to communicate to 18-34s that Burger King's menu is 100% real and free of preservatives

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The big idea

The world is fake. Burger King is real.

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The execution

The world is fake and full of fibs - social media, fake news, politics. It's time for someone to be real, just for once. 

With the notion that politics is a big contender when it comes to the lies in our lives, this video campaign will boycott the run up to the Mayor of London election on the 6th May 2021, giving the people of London the dose of realness they desire and deserve.

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Bottom line is, Burger King is real enough for 'the King' to become mayor.

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Art Direction - Angel Tejeda