BUD LIGHT SELTZER + TIME OUT

The brief

Educate 18-34s about seltzers, making Bud Light Seltzer the drink of choice this summer. 

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The big idea 

"Seltzer together, buds" - Young people don't want to waste a second longer than they already have.

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The execution

Bud Light Seltzer will inject the fizz back into local lost businesses of 2020 by sitting at the centre and being the taste of reunion when the city starts to reopen.

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On the first official lockdown-lifted weekend Time Out will utilise it’s authority on all things entertainment, food and drink. 

Together, we will facilitate a string of outdoor events across the city which will be hosted by surrounding owners of small COVID-closed bars, pubs and restaurants, including entertainment from nearby performers and artists.

Bud Light Seltzer will bring people together to socialise in these spaces, alllowing people to support and celebrate their local talent, as well as inspiring them to explore and experience something new further afield.

Running across multiple channels we will house content relevant to the location with geotargeting strategies, meaning East London stories will appear within East London issues etc. this hyper-relevant content will connect with readers, encouraging them to reconnect the bars, pubs, restaurants and talent they know and love - with Bud Light Seltzer at the core of togetherness. 

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