The brief

One Minute Brief to 'advertise your favourite dessert'

​

The insight

Based purely on personal research, Alto by San Carlo does one of the best panna cotta's I've ever had.

​

The execution

Sometimes long copy is best ... “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” — David Ogilvy.

​

Using poetic long form copy we will run this campaign across high-end food and design magazines, where people have time to leisurely read and enjoy being taken to a place of sweet foodie escapism. We will partner with these brands to  carry poetic content pieces to high-end experience-driven readers.